Response/ Propensity Model
Predictive Analytics
Ofcourse you want to know with certain probability, who to call and who to send your direct mail or emails to so you do not waste your money marketing to those who are not likely to respond. We will develop propensity-to-respond model using your customer data, demographic data, and lifestyle and social values to score each customer based on their likelihood to respond to a campaign. We will identify for you the customers you should target, what products you should offer, what incentives you should give and the best time you should make the offer using predictive analytics.
If you have questions, please feel free to contact us.